Did you see the google marketing, analytics, and platforms innovations live stream?. Here is a quick recap about Google’s latest announcements. #GoogleMarketingLive
The world today is a lot different and complex. Users want more control. Todays consumer is demanding, impatient and curious. They are more research obsessed. They are also researching what not to buy. Their expectations are rising. They expect more personal relevance. Change is what they expect.
Some examples:
Technology is changing at unrelenting space. The Dialogue has changed. Consumer are more aware on how they are marketed to and how their data is used. They are frustrated with slow websites and
deceptive, annoying ads. When users dont get what is helpful or frictionless, they leave.
For us marketers we know that Advertising is about driving better results. It needs more than right keywords or bids. We need to be relevant across enquire journey. Relevance –> drive better results. So its important to know the intent
Google also has a setting by which users who are annoyed with some type of ads, they can go to their google account settings and change their preference, to stop certain type of ads and select few relevant ones. ( We know many users are unaware by and large )
There are many intent rich moments on youtube. The below was announced for Youtube Advertising.
Further Leveraging the power of machine learning; advertisers will be able to
Smart campaigns for small business will now enable advertisers to:
K100149 Men Shoes Camper 001 Mateo Formal Technology should make it easier. New google marketing platform was also announced. Double click will go away. And they will be a part of the suite which will contain:
To better understand your customers, this will be the new integration center. There was a nice demo on how custom creatives can also be built to make ads for display ads to the right audiences. No need for designer as the interface is easy to use. And last, Instant reporting is also available. You can see the live video of google marketing announcement here
As a Premier Google Adwords Partner in UAE. We are eager to try the above new changes and help our client performances. We are excited about many features which can improve marketing results.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+
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